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Amazon Publisher Services Dsp. However, amazon dsp has set itself apart with its robust connected tv offerings (hello, alexa devices and fire sticks!), along with owned and operated (o&o) properties and amazon publisher services. Amazon dsp allows advertisers to buy across all of the major exchanges.
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Different from google, which is based on browser behavior, and facebook, which is based on social engagement, amazon data is based on actual shopping data making it. Enjoy zero fees and direct relationships with programmatic buyers. With amazon publisher services integration now available for fire tv apps.
Amazon dsp is best suited to advertisers who want to programmatically buy display, video and audio ads at scale.
What is amazon publisher services? The revenue increase is due to a large, competitive field of bidding as well as superior transparency to publishers, so through the aps service, they can better understand what marketing strategies yield superior results. Increase revenue by unlocking demand from amazon advertising. Enjoy zero fees and direct relationships with programmatic buyers.
