Customer Service Articles Harvard Business Review. Research by harvard business school's ryan w. Legendary harvard business school marketing professor theodore levitt warned his students and industry executives against “marketing myopia”—that is, adopting an insular marketing approach where the business puts its own needs ahead of the customers’.
Behance creative approach the author janice hardy explains the u that the application and credentials. Find new ideas and classic advice on strategy, innovation and leadership, for global leaders from the world's best business and management experts. A customer service knowledge base can be a powerful tool to use to improve customer service.
Subscribe to hbr and read articles from every hbr magazine.
Legendary harvard business school marketing professor theodore levitt warned his students and industry executives against “marketing myopia”—that is, adopting an insular marketing approach where the business puts its own needs ahead of the customers’. Find new ideas and classic advice on strategy, innovation and leadership, for global leaders from the world's best business and management experts. This collection of hbr articles will help you: But delivering epic customer service gets harder and harder to do.