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Rich Communication Services Message. A current b2c text message notification in sms typically looks like the message below: To get it, you need your carrier to support it, your device to support it, and a compatible app.
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Rcs, or rich communications services, is essentially enhanced sms and mms. (rich communication services) rcs stands for rich communication services. It is also marketed as advanced messaging, chat, joyn.
The top rich messaging communication channels are provided by apple and google via their operating systems and mobile devices.
Rcs is a communication protocol based on advanced message services, supported and promoted by gsma and google. After many years of starts and stops, the end of 2019 made it clear that rich communication services (rcs) are finally here. This kind of functionality is convenient, and many customers prefer the ease of a quick text message for confirmation. Messaging evolution / rich communication services (rcs).
