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Root Cause Customer Service. Few survey research firms have the capability of determining an organization’s root causes because the capability stems from an intimate understanding of psychological research and higher. Good customer service is all about bringing customers back.
For example, i worked with one customer where the sales were slightly off, inventory was up more than sales were down and service levels had fallen a point below the. He said, “there’s been a different reason in each instance. Rca assumes that it is much more effective to systematically prevent and solve for underlying issues rather than just treating ad hoc symptoms and putting out fires.
The following are illustrative examples.
The customer gets benefited because the business is providing a service that meets their needs and the business gets benefited because satisfied customers are likely to be. While bad customer service can certainly vary from company to company, we can point to similarities in the root causes. The real value of the process is that it drives you to find and solve the underlying cause of the issue not just the obvious symptom. A customer complaint embodies an entire general category, whilst root causes are specific.