Types Of Service Marketing. Marketing a service differs from promoting a tangible product because consumers often need to be educated about a service. When service firms think of marketing strategies, they usually consider outbound and direct techniques i.e.
Therefore, through service marketing businesses are able to create awareness and promote their intangible product in the market. Physical evidence is the 6th p, and the process of the service is the 7th p of the service marketing mix. Service marketing is marketing based on relationship and value.
Therefore, through service marketing businesses are able to create awareness and promote their intangible product in the market.
There are 3 types of marketing which happen within the service marketing triangle. It isn’t limited to the 4 ps. Types of service, different types of f&b service standards in hotels, resorts, hospitality industry. A service requires people to perform the tasks which becomes the 5th p.