What Is A Service Mark Example. The marketing services of the manufacturer, used to market the soda, would not be enough to support service mark rights in the united states. Service marks consist of letters, words, symbols, and other devices that help inform consumers about the origin or source of a particular service.
An example of this is a shipping company like ups since it offers both goods and services. These possible consequences include a monetary damages award, which is intended to compensate the service mark holder for loss of profits, legal fees, and other costs. A service mark is a brand name or logo that identifies the provider of a service.
A specimen for a service mark must show the mark used in the sale or advertising for the services.
A specimen for a service mark must show the mark used in the sale or advertising for the services. Many companies will use both a trademark and a service mark because they provide both goods and services. However, it generally is desirable to strengthen the distinctiveness of your mark by using it consistently to increase the likelihood that consumers will recognize the mark and associate it with your particular goods or services. For example, the service mark of a plumber might be the leak fixers with or without a distinctive logo.