What Is A Service Marketing Triangle. The service marketing triangle or the service triangle as it is commonly called, underlines the relationships between the various providers of services, and the customers who consume these services. 11/29/2016 service marketing triangle o the service marketing triangle or the service triangle as it is commonly called, underlines the relationships between the various providers of services, and the customers who consume these services.
The marketing strategy of service industry focuses on delivering experiences processes and other intangible is to the customers and not physical goods like product industry. It is the most important part of the service marketing triangle because it establishes a long term or short term relations with customers. Service marketing triangle service marketing triangle a dynamic model where there are three interlinked groups that work together to develop, promote, and deliver services.
It provides a visual way of understanding the importance of people in a services business.
The marketing and selling of services requires a special set of tactics and priorities compared with selling physical products. These are the internal marketing, the external marketing and the interactive marketing. The services marketing mix is unique to services. The marketing strategy of service industry focuses on delivering experiences processes and other intangible is to the customers and not physical goods like product industry.