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White Label Services Meaning. In general, white label branding (sometimes called “white labeling”) is a manufacturing and marketing practice in which a product or service is produced by one company and then rebranded by another company to make it appear to be their own. White labeling is when a product or service removes their brand and logo from the end product and instead uses the branding requested by the purchaser.
White label products don't always need to be tangible items. The white label option comes with features, including customized client subscriptions that allow you to create service packages and bill clients. Choosing to white label an existing platform means that you can immediately start offering the platform as your own.
In business and marketing, white label brands are generic products and services manufacturers create and sell to a retailer.
What is a white label agreement: White labeling allows you to focus on the marketing and use of the platform, not its development. Some banks, for example, use white label. Cosmetics, electronics, software and more.